Hong Kong: media promotion fee?

An anonymous blogger doctor report blogged an open letter to the Civic Party concerning the political campaign for election of Chief executives (zh) and there is a list of “media promotion fee”: Apple Daily: HK$ 50,000 (discounted); Ming Pao: HK$ 80,000 (discounted); South China Morning Post: HK$ 189,379 (to be confirmed); Hong Kong Economic Times: (awaiting reply).

ESWN asks a simple question: what exactly is a “promotion” fee paid to a newspaper? … Does this mean that the newpapers are getting paid for editorial content favorable to Alan Leong (top figure in Civic Party)?

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