State of Telecom Industry in Pakistan on industry statistics, which companies are likely to do well and competition in a volume-heavy market. “But eventually as in saturated markets, if mobile operators want to avoid simply competing on price, they will have to compete on superior service, innovative features and ease-of-use. As an example of new trends there were so many text messages (SMS) sent on this Eid that the networks of all 6 companies were kept extremely busy!”