Kenya: the art of positioning in Kenyan politics · Global Voices
Ndesanjo Macha

You Missed This explains why the president of Kenya, Mwai Kibaki, has already won re-election, “Two gentlemen by the name of Al Ries and Jack Trout wrote what in my view is the most important marketing book ever written in the 60s called Positioning. This book changed marketing forever and every Kenyan needs to understand the basic principle behind positioning as presented in this book before it is too late. This is because the Kibaki campaign machine is about to steal an election based on this simple principle of marketing and human behaviour.”