Kenya: the art of positioning in Kenyan politics

You Missed This explains why the president of Kenya, Mwai Kibaki, has already won re-election, “Two gentlemen by the name of Al Ries and Jack Trout wrote what in my view is the most important marketing book ever written in the 60s called Positioning. This book changed marketing forever and every Kenyan needs to understand the basic principle behind positioning as presented in this book before it is too late. This is because the Kibaki campaign machine is about to steal an election based on this simple principle of marketing and human behaviour.”

Start the conversation

Authors, please log in »

Guidelines

  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.