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Ethiopia: clash over trademark

Ethan discusses the clash between the Ethiopian government and Starbucks over trademark, “Last year, the Ethiopian government filed trademark applications to protect the names “Sidaro”, “Harar” and “Yirgacheffe” – the hope was to prevent unscrupulous coffee dealers from buying inexpensive beans from other countries and selling them as “Sidaro”, whether or not they emerged from the region.”

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