A Time To Reflect on advertising that quite burns the eye. “if I did have the option of tagging outdoor ads with “this sucks”, I know where I would start… with that serial on Zee TV which ran those terrible teasers all across Mumbai and Delhi last month which said among many other appalling things – “Bete ek mannat, betiyan ek bojh” (boys are a blessing, girls a burden) and “Bete banaatey kanoon, betiyan khaana” (boys make the law, girls, food).”