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Mooziko, the African YouTube


Le Blog de PKJ Agency, a blog that “casts a global look at the African Internet,” weighed the pros and cons of Mooziko, the African YouTube, this week and stirred up some debate in the process. Says the blog:

Alors que Youtube vient de se faire racheter pour la modique somme de 1,65 milliard de dollars. Je viens de découvrir son petit frère africain Mooziko via le site Le site a intégré de nombreuses fonctionnalités 2.0 et je suis assez impressionné par le service proposé. … Néanmoins j’ai quelques critiques à ce sujet:

* Trop de publicité
… Lorsque l’on consulte une vidéo on voit presque plus de pubs que de contenu réel à l’écran.
* Nouvelle fenêtre pour la vidéo
Pourquoi ne pas afficher la vidéo dans la même fenêtre de navigation ? …
* Lien direct vers la vidéo
Je pense que le site gagnerait à avoir des liens directs vers les vidéos pour accélerer le buzz marketing. Les gens sont plus enclins à fournir un lien direct qu’à envoyer un lien vers une page contenant la présentation de la vidéo et à ajouter dans leur message “Clique sur le bouton play, tu vas voir c’est formidable !!”.

While YouTube was just purchased for a whopping $1.65 Billion, I just found out about Mooziko, its African little brother via the site The site contains a lot of 2.0 features and I am pretty impressed by the proposed service. … I do however have some comments/suggestions for them:

* Too much publicity
…When you watch a video, you almost see more commercials than actual content on the screen.
* New window for each video
Why not show videos in the main navigation window? …
* Direct link to video
I think the site would benefit from having direct links to videos to accelerate the marketing buzz. People are more inclined to send a direct link than to send a link to a page containing the video and adding in their message “click on the play button, you'll see it's great!!”.

Malgré tout, c’est un projet vraiment intéressant. Il montre que le retard imputé à l’Afrique en terme de technologie web peut être rattrapé rapidement. Mooziko pourrait alors se présenter comme un des pionners d’une nouvelle génération de sites panafricains.

Despite this, the project is a really interesting one. It shows that Africa's purported lag when it comes to web technology can be rapidly cured. Mooziko could then frame itself as one of the pioneers of a new generation of panafrican sites.

Les services collaboratifs vont sans doute se développer de plus en plus sur le continent et il serait intéressant de voir se développer des outils transcommunautaires permettant aux différents sites de faire bénéficier aux uns et aux autres de leur trafic respectif. Pour que tout le monde soit gagnant il faut d’abord former une communauté importante et cela ne pourra pas se faire sans une forme d’échange entre ces nouveaux sites africains.

Collaborative services will no doubt be increasingly developed on the continent and it would be interesting to see transcommunal tools develop allowing different sites to benefit from one another's traffic. So that all can benefit, an important community will need to be formed and that will not be possible without some sort of exchange between these new African sites.

Commentators to the post weighed in mainly on the publicity issue.

For Etum,

Vu que l’acces au site est gratuit je pense que l’on ne doit pas se plaindre de la publicité. Pour l’instant c’est le modele économique qu’ils ont choisi mais je pense qu’il va évoluer. Wait and see.

Since access to the site is free, I think that we should not complain about publicity. For now, it is the economic model that they chose but I think it will evolve. Wait and see.

Other commentators discussed problems downloading video to which another countered that the site was only in its beta phase.


  • Hi Alice !

    Thank you for the translation, we don’t have the time to write both in french and english here. I hope you’ll write more about us !

    Best regards,


  • This something like Farbskatol’ (Paintbox) in the Esperanto community. There’s been a lot of discussion lately about the values of the bottom-up “Web 2.0” model versus the top-down “Web 1.0” model. Thanks for the link!

  • Actually I have some doubt about the Web 2.0 model, I think that it’s worth as a support for a traditionnal website, that way it’d help the website to gain popularity.

    A standalone web 2.0 application can face difficulties to generate revenues, in most cases the best chance those sites can have is to be sold to big companies (Youtube is the last one).

    I’ll write something more detailed about it later on my blog.


  • […] Kisha tunakwenda Kenya tunaikuta Kenyamoto. Bonyeza hapa. Halafu kuna jamaa wanaitwa Sanaga (sijui wako wapi) ambao wana tovuti yenye jina hilo Sanaga na nyingine ambayo imewahi kuitwa YouTube ya Afrika na mmoja wa waandishi wa Global Voices Online katika makala yake hii hapa. Tovuti yao hiyo nyingine inaitwa Mooziko. […]

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