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India: IIPM and a year on

A year on after the infamous IIPM controversy in the Indian Blogosphere, Gaurav Sabnis reflects on his actions then, the support of other bloggers and blogging. “Bloggers can not topple governments, change policy and end world hunger. But what they can do is remove asymmetry of information. And this is bound to have massive implications in the world of business in general and marketing in particular.”

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