The magnitude of Internet numbers in Brazil has puzzled specialists in the last months. After overtaking Google's Orkut and exceeding their own world record in navigating time spent on the Internet, Brazilians are now preparing to dominate YouTube. The incredible jump from 9% to 20% of active users visiting this top league video-sharing website in the last two months almost displaced Spain as the country with largest access to the service. The impact of this heavy and fast-growing access to alternative audiovisual content through the open source network is generating some interesting social, cultural and political novelties across the country. Some of these are reported below through the voices of the Brazilian blogosphere.
O site de vídeos de entretenimento, YouTube.com, é um dos fenômenos na internet brasileira residencial. De dezembro de 2005 a abril deste ano, a comunidade de vídeos passou de 57 mil visitantes para 1,2 milhão em abril – crescimento de 2005%, informa o IBOPE/NetRatings. “O Brasil é o País onde o YouTube alcança a segunda melhor marca em termos do percentual de acesso em relação ao total de Internautas residenciais (9%), atrás somente da Espanha (17%)”, observa Marcelo Coutinho diretor-executivo do IBOPE Inteligência.
YouTube é acessado por mais de 1,2 milhão de brasileiros em casa – Billy Joe Weblog
YouTube is visited by more than 1.2 million Brazilian at home – Billy Joe Weblog
A Espanha é o país que mais acessa o YouTube, proporcionalmente, em número de usuários. Mas o Brasil, em julho, encostou nos espanhóis, configurando um empate técnico: cerca de 20% dos usuários ativos visitaram o popular site de vídeos nos dois países… O tempo de navegação também ficou estável, firmando o Brasil em primeiro lugar em termos de horas navegadas no domicílio, com 20h39min. O Japão, com 18h11mim é o segundo, seguido dos Estados Unidos, como 17h19mim.
YouTube cresce 53% e atinge 2,6 milhões de usuários no Brasil em julho – Mídia Digital – IdgNow
YouTube grows 53% reaching 2,6 million users in July in Brazil – Digital Media – IdgNow
Maria Alice Vergueiro, a 72 year old almost forgotten actress, was brought back to light thanks to the short movie “Tapa na Pantera” [Slap on the Panther], which is the most recent hit in the Brazilian YouTube circuit. The 3.5 min hilarious video shows the elder talking about her daily habit of smoking marijuana for the last 30 years, and how this has somehow made her ‘forget’ some aspects of her life — nothing too significant, as she reports. Maybe just a coincidence, or possibly a synchronous reflection of social reality into the network, but the last month was marked by the signing of a new drug law by Brazilian president Lula da Silva, establishing that drug users who don't engage in dealing will no longer be sent to prison. It is also remarkable that the video in its originally published form did not reveal clearly its fictional status, and it was taken by the majority of viewers as a real pro-drug use testimony.
O símbolo maior da revolução é o curta “Tapa na Pantera”. Dirigido pelos cineastas paulistanos Esmir Filho, Rafael Gomes e Mariana Bastos, o filme virou uma febre entre os internautas do país… Vencedor do Prêmio Destaque do Júri do Gramado Cine Vídeo, que aconteceu paralelamente ao último Festival de Gramado, “Tapa na Pantera”, segundo Esmir Filho, caiu na rede graças a um acaso, atendendo a pedidos de amigos que o pediam para enviar o curta pela web. Para o diretor, o sucesso é apenas um “fenômeno espontâneo gerado pela internet”.
Te vi no Youtube – Intermídias
Saw you on Youtube – Intermídias
Em menos de um mês, o curta, em que interpreta os devaneios de uma debochada senhora maconheira, já foi visto cerca de 1,3 milhão de vezes no site de troca de vídeos YouTube (www.youtube.com). Em termos de cinema nacional, só teve menos espectadores, neste 2006, que o último blockbuster caseiro do diretor global Daniel Filho, e essa contabilidade nem inclui a forte circulação por e-mail, blogs, Orkut etc…
Pisamos em areias folclóricas, ainda. “As revistas de situação não sabem como dar a notícia. Estou famosa, mas, ao mesmo tempo, eles não podem comprar essa, então querem falar de YouTube, fenômeno de mídia, e ficam por aí, ‘é uma atriz que esteve no Oficina’. Zé Celso (Martinez Corrêa) é um gueto, os louquinhos estão presos lá, ali pode. Mas agora está uma assim, solta em Higienópolis?”, gargalha. Enquanto isso, a Folha liga, a Trip marca entrevista para o dia seguinte, a Veja quer fazer sessão de fotos…
As Marcas da Pantera – Pedro Alexandre Sanches
We are still dealing with the exotic here. “Mainstream magazines don't know how to report this kind of story. I am famous, but at the same time they can't buy this theme, so they want to talk about YouTube, the media phenomenon, and there they stay. “She's an actress who worked in the ‘Oficina’ [famous alternative theater group in the 70's]. Zé Celso [Martinez Correa, the group's director] is like a gueto; the crazy ones are all confined there, where they can be. But now there is one who is like this, free in Higienópolis?”, she laughs. Meanwhile, Folha calls, Trip schedules an interview, Veja wants to do a photo session….
The Signs of the Panther – Pedro Alexandre Sanches
“Tapa na Pantera” is just the most recent YouTube story in Brazil. The first case of celebrity-making through an Internet viral video occurred before the YouTube era with Ruth Lemos, a nutritionist who was interviewed on a live national TV news program and embarrassed herself, stuttering like crazy (probably due to some lag in the audio playing through her earplugs). The scene was so incredibly funny that the video piece started to spread in forums, e-mail lists and in Orkut. Ruth got frightened initially by the possible damage that the huge exposure created by her ridiculous appearance on the web could cause to her career and filed a legal action preventing anybody from hosting the file. Soon it became the top searched file in the country, known as the ‘sanduiche-iche woman’ video.
It took little time for Ruth Lemos to perceive that her success and visibility could mean more than just bad exposition. Her first move to capitalize on the situation was a TV commercial for one of the biggest telecom operators in the country, where she used her famous stutter to keep repeating the corporation name, and the operator code to be used on phone calls. Right now Ruth is running for a deputy seat in the State Assembly using the same mesmerizing repetition to emphasize her main political platform topics, and her video campaign is hosted [where else?] in YouTube.
A nutricionista Ruth Lemos, do sanduíche-iche, está usufruindo bem dos seus 15 minutos de fama: acaba de se tornar garota-propaganda da Intelig Telecom. Parece que ela desistiu de processar todo mundo e resolveu faturar. Ela, que já inspirou uma comunidade no Orkut, várias sátiras e um número crescente de remixagens, agora parece ter finalmente seguido o conselho de sua sobrinha: “Tia, não liga não, a senhora está famosa“.
Ruth Lemos – Alex Rosa
Ruth Lemos – Alex Rosa
O curioso, para não utilizar a palavra paradoxo, é que ela mesma reconhece que, não fosse “aquele fato”, como costuma dizer, não seria conhecida nem tampouco se aventuraria numa campanha a deputada estadual. Em 2003, quando cursava o mestrado em Ciência dos Alimentos, Ruth já pensava em concorrer a um cargo eletivo. “Mas era preciso ter muito dinheiro ou já ser bastante conhecida. Uma amiga falou comigo e a idéia ficou por ali mesmo. Depois daquele fato, fiquei muito conhecida”, conta.
A mulher do sanduíche-iche-iche quer vaga na Assembléia – JC Online
A mulher do sanduíche-iche-iche quer vaga na Assembléia – JC Online
At this moment in Brazil everything ends up in politics as we are approaching general elections. There is no denying to the fact that the explosion of access to YouTube in the last two months has a lot to do with the fact that politicians have opportunistically discovered this cheap, powerful and unregulated new way of reaching audiences. While some old fashioned candidates keep trying to find a way to control the novelties, others start to explore the possibilities. In the end we get mixed results, and good laughs.
Existem vídeos hilários de políticos brasileiros no Youtube, incluindo algumas gravações proibidas pela justiça eleitoral. Clique em Cururu, Cumpádi Bráulio, Samuel Silva, Paiva, Lula, Caruru II, Clodovil, Candidatos do Mato Grosso, Eri Varela e Roriz, Enéas e Suplicy e Mercadante.
Entretenimento Eleitoral – Altino Machado
Electoral Entertainment – Altino Machado
There is one case where the political dispute is being fought entirely on YouTube. In response to a video denouncing the State of Minas Gerais government order to fire critical journalists, the campaign committee of the Governor (who is running for reelection) published a well documented file on YouTube in which some characters who were interviewed in the attacking piece deny the accusations made.
No mês de agosto de 2003, circulava pela internet um e-mail com relatos de que o governo de Minas havia provocado o afastamento do diretor de jornalismo, Marco Nascimento, e do chefe de redação, Luiz Ávila, da Globo Minas, de um jornalista da Rádio Itatiaia, Paulo Sérgio, e do editor de esportes da TV Minas, Ulisses Magno. Em setembro de 2003, mais uma demissão foi atribuída à interferência do governo Aécio Neves e ao alinhamento dos veículos de comunicação mineiros com o Palácio da Liberdade: dessa vez, a do editor de economia do jornal Estado de Minas, Ugo Braga.
Sobre o vídeo – Amplifique.com
About the vídeo – Amplifique.com
A suposta atuação do governo Aécio Neves (PSDB), candidato à reeleição, para cercear a liberdade de imprensa em Minas Gerais gerou uma guerra de versões na internet. A briga opõe os vídeos “Liberdade, essa palavra”, projeto final do curso de jornalismo da Universidade Federal de Minas Gerais de Marcelo Baêta, e “Liberdade de Imprensa em Minas”, produzido pela campanha de Aécio. Veja “Liberdade, Essa Palavra e “Liberdade de Imprensa em Minas“
Internet, Aécio e Jornalistas!! – Alerta Brasil
Internet, Aécio and Journalists!! – Alerta Brasil
Conventional channel TV still has ultra high penetration and influence in Brazil — 98% of the population watches it at least once in the week (anatel). And the political struggle around the coming digital TV implementation seems to indicate that the debate coordinated by politicians and corporations is invested in the channels paradigm. But video sharing services along with an active blogosphere are together creating a totally renewed electronic arena, where there are no artificial bottlenecks constraining the diverse exchange of gestures and meanings. No sponsored channels, but millions of suggested playlists generated over a multidimensional flow of content.
This brave new environment is being experienced in Brazil. YouTube numbers and the perceived collateral effects are just the first signs of much bigger changes. BUT THE REVOLUTION WILL NOT BE TELEVISED. See the playlist below for selections to ilustrate this post.
5 comments
Say, didn’t I read this in Veja this week? It was the cover story, right?
The Gazeta Mercantil had an interesting package in its weekend section about the flat rate of expansion of domestic internet usage: flat over the past several years, and still only 13.4 million users out of 180 million persons — among whom access to television is almost universal. You’ve seen it: big satellite dishes outside the meanest palafitas and barracos …
So the proposition seems absurd on the face of it. In the main article, Anderson Gurgel writes that the digital revolution in Brazil “is merely recreating the structure of social inequality that has persisted in Brazil for 500 years” … and I have to say that’s pretty much how it looks to me, too, though maybe ONID and an expanded telecenter program will help.
I wonder if NetRatings/IBOPE factored in usage there and at public terminals as well as paid private accounts?
Not to mention folks who get online “puxando um gato” …
And I also have to say: We just installed cable broadband here in Sampa and the latency to North American URLs makes YouTube impossible to use in streaming mode … and the downloads take forever.
Do you have this problem, too? My wife’s blog lives on a server in the U.S., too, and readers started complaining a few weeks ago that it was very slow to load.
Veja’s edition came out on Saturday (09/09) and had ‘YouTube’ on its cover, but the present post was published on Friday (09/08). I haven’t read the magazine’s article as I have stopped reading Veja for some time now, but I believe that the approaches are quite different.
Do you really think newspapers are in the best position to evaluate what’s happening on the web? From my point of view they will always provide the conservative analysis on such facts. On the other hand, it sounds obvious to me that a perspective built on blog quotations will naturally present a more radical view on the social changes brought by the Internet.
For me, the real interesting thing about our present time is the possibility of having both perspectives (and many others) available so that we can listen to them all and debate. Thanks for commenting.
To: Colin Brayton
“Brasil deve atingir base de 37 milhões de internautas até o final de 2007”
“Brazil will reach 37 million internet users by the end of 2007”
http://idgnow.uol.com.br/internet/2007/06/18/idgnoticia.2007-06-18.5697265041
Just trying to clear things up.