French Caribbean DOMs: Telecom Advertising

Of the three telecoms (Orange, Digicel and Only-Outremer Telecom) offering an increasing number of perks to new customers on the Martiniquan market, writes (Fr): “the battle between the two challengers of Orange is promising to take place against an unprecedented inflation of new subscriber recruitment costs. And of advertising investments … Hundreds of billboards reserved by the telecom operators on the sides of our roads make the roads dangerously monotonous to drivers (…) The coming months will be fascinating.”

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