Light Within on the impact on Germany's economy thanks to the World Cup. “Last time the world paid so much attention to Germany was 16 years ago when the (Berlin) Wall came down. During ongoing World Cup 2006 German government, businesses, economists and politicians are hoping for a kick, to the national economy – let up in tourism with a million soccer coming there, Adidas anticipating {euro} 1.2 billion worth of World Cup related sales, 60,000 new jobs being created and every third job is expected to be a permanent one.”