Bahamas: Sustainable tourism

The Bahamian tourism industry is almost 200 years old, writes Nicolette Bethel, but that longevity may in fact work against its becoming a sustainable enterprise. “It’s not sustainable because it doesn’t place the uniqueness of The Bahamas — our landscapes, our culture, our selves — at the centre of the deal,” she says. “Oh, it sells that uniqueness, rather the way that Madison Avenue sells the features of cars; but we don’t make that uniqueness central to the endeavour, so much so that it will be preserved.”

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