India: What’s with the copywriters · Global Voices
Neha Viswanathan

Jabberwock comments on an advertisement. “…dapper-looking Mahendra Singh Dhoni turns to the camera and tells us, “I decided not to be ordinary. I chose to shine.” Cut to close-up of shoe-polishers looking up at Dhoni in adoration and subservience; looking, essentially, like buffoons who have “chosen” their lot, chosen to be “ordinary”.”