India: What's with the copywriters

Jabberwock comments on an advertisement. “…dapper-looking Mahendra Singh Dhoni turns to the camera and tells us, “I decided not to be ordinary. I chose to shine.” Cut to close-up of shoe-polishers looking up at Dhoni in adoration and subservience; looking, essentially, like buffoons who have “chosen” their lot, chosen to be “ordinary”.”

Start the conversation

Authors, please log in »


  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.

Receive great stories from around the world directly in your inbox.

Sign up to receive the best of Global Voices!

Submitted addresses will be confirmed by email, and used only to keep you up to date about Global Voices and our mission. See our Privacy Policy for details.

Newsletter powered by Mailchimp (Privacy Policy and Terms).

* = required field
Email Frequency

No thanks, show me the site