Ukraine: Georgian Wine Banned in Russia, Advertised in Kyiv

Konstantin Dlutskiy of Russian Marketing Blog doesn't think highly of the recent ad campaign of Georgian wine in Kyiv, Ukraine: “The caption on the poster goes, ‘It has more freedom than allowed. Georgian wine is banned in Russia.’ […] The message is clear but the target audience is probably too narrow. Import ban could hardly be an appealing message to the majority of wine experts. If they do already drink Georgian wine they would not drink more of it. If they don’t drink it but want to support freedom in Georgia there are thousands other ways to do it without getting drunk.”

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