Reshma appears to have been battling to figure out how to index her posts on blogger, and reflects “Depending on the metaphor you identify with, will influence whether you use it to ‘express’ or ‘exchange’ opinions and views; the frequency with which you post; the content that you post (topical v/s analytical); your response time to comments etc and depending on which of these metaphors become the dominant code around blogs will have a bearing on the features that publishing platforms in the future will be forced to offer.”