China: Corporate commitment questioned

Cut the commitment doublespeak and call your operations in China for what they really are, says Will at Imagethief, or else live up to the claim:

“Indeed, it seems clear that many companies see the constant, reassuring drone of “commitment to China” messages as something of an insurance policy against China's wide nationalist streak and history of alarming political whimsy. With regard to the government, the feeling may that, if you can't actively seek patronage these days (things have cleaned up), you can at least encourage benevolent non-intervention.”

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