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Haiti: Advertising works

Living in Haiti has opened the eyes of T&T & Tribe, a family of US missionaries, to the fact that “advertising works”: “We have not felt any burning desires to go get a bunch of junk that we did not know existed prior to seeing the commercial, the billboard, or hearing the radio advertisement.” They're nevertheless awed by the advertising campaign launched by Irish-owned cellular service provider Digicel, which recently entered the Haitian market.

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