Russia: MTS Rebranding, Scraps of Moscow and Russian Marketing Blog write about strange-looking ads that have appeared in Moscow and are part of the mobile phone provider MTS re-branding campaign.

1 comment

  • Lee

    Dear foreing colleagues,
    you all are english-speaking and the word “eggs” means nothing for you.
    But for russian-speaking people “eggs” mean very, very much.
    In Russian “eggs”=”balls” and rebranding looks like an act of exhibitionism.
    The same situation had got Apple in Russia in the beginning of 90th.
    BBDO Marketing has developed a strategy which joined PC and hammers, screwdrivers, etc.
    Russians can not join high technology (PC) and hand instruments.
    There was an article regarding such creation.

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