Close

Support Global Voices

To stay independent, free, and sustainable, our community needs the help of friends and readers like you.

Donate now »

Russia: MTS Rebranding

Snowsquare.com, Scraps of Moscow and Russian Marketing Blog write about strange-looking ads that have appeared in Moscow and are part of the mobile phone provider MTS re-branding campaign.

1 comment

  • Lee

    Dear foreing colleagues,
    you all are english-speaking and the word “eggs” means nothing for you.
    But for russian-speaking people “eggs” mean very, very much.
    In Russian “eggs”=”balls” and rebranding looks like an act of exhibitionism.
    The same situation had got Apple in Russia in the beginning of 90th.
    BBDO Marketing has developed a strategy which joined PC and hammers, screwdrivers, etc.
    Russians can not join high technology (PC) and hand instruments.
    There was an article regarding such creation.

Join the conversation

Authors, please log in »

Guidelines

  • All comments are reviewed by a moderator. Do not submit your comment more than once or it may be identified as spam.
  • Please treat others with respect. Comments containing hate speech, obscenity, and personal attacks will not be approved.

Receive great stories from around the world directly in your inbox.

Sign up to receive the best of Global Voices!

Submitted addresses will be confirmed by email, and used only to keep you up to date about Global Voices and our mission. See our Privacy Policy for details.

Newsletter powered by Mailchimp (Privacy Policy and Terms).

* = required field
Email Frequency



No thanks, show me the site