Argentine blogger Mariano Amartino is at the WeMedia conference in London where he says (ES) that the mainstream media still incorrectly views “blogs” as a single entity rather than another way to deliver content. In a followup post (ES) he recounts that, by chance, he was at the same table as three directors of major media outlets who still “don't understand that there is no competition, that the [mainstream media] audiences are not getting any smaller, and that, in reality, what's turned up is a distinct and niche market. In fact, Timothy Balding, the CEO of the World Association of Newspapers, was the only one who seemed to understand clearly that both markets can (and in fact do) mutually benefit each other.”
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