Jordan: Customer Service

Speaking her mind about the ‘customer service’ in the Arab world, Khalidah says: “We see large companies with hundreds of employees and fancy titles, their organization charts can fill a whole wall, each manager has managers and those report yet to more directors, those directors report to boards and boards to shareholders and the list goes on. They have departments for everything but they are all bubbles in the air that burst with the first customer experience.”

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