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Russia: Sibir Airline Image Revamp

Posted 12 April 2006 0:05 GMT 1 · Written by Veronica Khokhlova

Categories: Eastern & Central Europe, Russia, Economics & Business, Travel

Konstantin Dlutskiy of Russian Marketing Blog writes ^[1] about Sibir Airline's new identity – and its new name: S7, or – if you listen to the airline's flight attendants – “Ass Seven.”