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Russia: Sibir Airline Image Revamp

Written byVeronica Khokhlova
Posted 12 April 2006 0:05 GMT

Konstantin Dlutskiy of Russian Marketing Blog writes about Sibir Airline's new identity – and its new name: S7, or – if you listen to the airline's flight attendants – “Ass Seven.”

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Written byVeronica Khokhlova

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