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Russia: Cheap’n’early DVDs

Categories: Eastern & Central Europe, Russia, Economics & Business

Konstantin Dlutskiy of Russian Marketing Blog reports [1] on the long-awaited alternative to pirated DVDs: “Cheap’n’early DVDs from Universal Pictures cost 150-200 rubles per disc (~$5,5 – $7,2). They are of lower quality and are released only four weeks after the first night.”