Russia: Cheap’n’early DVDs · Global Voices
Veronica Khokhlova

Konstantin Dlutskiy of Russian Marketing Blog reports on the long-awaited alternative to pirated DVDs: “Cheap’n’early DVDs from Universal Pictures cost 150-200 rubles per disc (~$5,5 – $7,2). They are of lower quality and are released only four weeks after the first night.”