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Jordan: Is the Arab World ready for Corporate Blogs?

Khalidah asks: “Should a blogger be appointed to maintain the corporate blog; he/she must be brave and credible enough to provide the audience with trusted content that will promote the credibility of the corporation as a whole. But are Arab corporations ready to give such power to one of their people? Are they willing to trust someone that much and stand accountable for their own mistakes and talk about them before anyone else does?”

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