India: Corporate Blogs

Aloo Techie attends a blogging panel discussion and brings forth reactions from the panel and the trend (or the lack of it) of corporate blogs and their future in India.


  • anchal ghosh

    Oxford Bookstore, New Delhi, in association with Wisdom Tree, are going to launch ‘Corporate Blogging in India’ by Rajeev Karwal and Preeti Chaturvedi on 10th Dec.

    The book highlights the tremendous growth in social media and thereby opening up plethora of opportunities for corporate sector to use it to reach out to their internal and external public, in order to establish better communication. This book, being the first attempt on Corporate blogging by Indian authors, reveals how blogs have become a mainstream media world-wide now.

  • anchal ghosh

    Oxford Bookstore and Wisdom tree

    hosted the book launch of ‘Corporate Blogging in India’

    by Rajeev Karwal and Preeti Chaturvedi

    ~The book is a first on Corporate blogging by Indian authors~

    Speaking at the launch, author Preeti Chaturvedi said, “We have moved into the age of engagement and are witnessing some interesting paradigm shifts in media- like the thrust from broadcasting to narrowcasting and high levels of customer engagement in a number of industries. Some major Indian companies like Infosys, Wipro, HCL and ICICI are already onto the bandwagon. Interestingly, blogs are not only platforms for dialogue; one aspect that has always been highlighted; but also profitable business models. A recent research by Technorati shows that bloggers who advertise have mean annual revenue of USD 6,000. With close to 200 million blogs generating content, India alone having around 1.5 million “active bloggers” by a modest estimate, blogging is clearly mainstream media and organizations are becoming aware of this.”

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