China Herald and danwei ridicule [1] a press release that both received touting a new book about Chinese consumers. The release contained “12 Facts about the Confucian Consumer.” Writes Fons: “Confucius is a favorite way to hide ignorance at the China market [2] and whenever the word is used (even when used at the Harvard Business Review), I doze off or (nowadays) answer my email.”
China: Confucian Confusion
· Written by Jose Manuel Tesoro
Categories: East Asia, China