While comparative advertisement is illegal in Russia, using a generic product name featured in a competitor's advertising is not. Konstantin Dlutskiy reports on how this led to the birth of Ordinary Detergent.
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Learn more about Lingua Translation »While comparative advertisement is illegal in Russia, using a generic product name featured in a competitor's advertising is not. Konstantin Dlutskiy reports on how this led to the birth of Ordinary Detergent.