After making a roaring success in US automobile market, Lexus will finally be sold in Japan [1]. But there are key issues in making market entry to its parental country [2].
Japan: Selling Lexus
· Written by Jeff Ooi
Categories: East Asia, Japan· Written by Jeff Ooi
Categories: East Asia, JapanAfter making a roaring success in US automobile market, Lexus will finally be sold in Japan [1]. But there are key issues in making market entry to its parental country [2].