While Malaysian newspapers conventionally base their advertising rates cards on readership figures, China's base it on both circulation and readership. As such, disputes often erupt with one newspaper publishes a set of quarterly figures [1] and rival newspaper disputes them [2], like what happened in Malaysia. In China, the lack of reliable independent bodies to measure circulation and readership figues [3] has led to similar disputes.
China: Newspaper circulation
· Written by Jeff Ooi
Categories: East Asia, China, Malaysia