A lot of the virality stuff I talked about yesterday came from discussions with Jonah Peretti [1] who did ForwardTrack [2] and Reid Hoffman, the former SVP of PayPal, Francesco Cara [3] and Marko Ahtisaari. If anyone is interested in going down this rat hole any further, I will try to put a wiki page together with more links once we have a permanent place for it.
Virality
· Written by Joi Ito
Categories: Citizen Media