Russia: Philanthropy Through Advertising

The project “A Minute of Your Day for Good” (1minute.ru) was launched in November 2011. Users of the platform can accrue "charity minutes," which advertisers later honor in cash. Aleksey Melnicheck, co-founder of 1minute.ru, spoke to Evgeny Voropai of Greenhouses of Social Technologies about the problems of virtual charity in Russia and Western trends in fundraising.